To preserve the environment
Cleaning the squares, streets, parks and beaches of our municipalities has become strategic from a sanitary and environmental point of view, and for this reason a lot of resources are dedicated to it (Catalonia has one of the highest ratios of bins and litter bins per person in Spain). Even so, despite this being an important issue for citizens, we often find waste abandoned next to the bins, and rubbish in the streets and in the sea.
Together with the loss of natural and economic resources which results from not recovering certain waste, the phenomenon of abandoning rubbish in the environment (littering) has an important impact on the environment and landscape, as well as the cost that it implies for the local authorities. In places like the Maresme, where tourism is a key economic sector, this has to be taken into account.